Localization Marketing: An Indispensable Overseas Marketing

  • Writer:WordTech
  • Pubdate:2019-09-16 10:46

Nowadays, economic globalization has become an irresistible trend, and companies face stresses from competitors locally and overseas. Consequently, more and more companies are turning their attention to overseas markets where the competition isn't as severe. Earning more market shares there means more competitiveness in the future competition.
Meanwhile, as global network technologies become more advanced, the methods and channels of transmitting information have undergone radical changes. The traditional media industries are gradually declining, and new media is gradually becoming a mainstay of the tertiary industry. Collectively, channel resources become a crucial factor that companies must consider when developing overseas markets, and localization marketing for target markets has become imperative.
A deep understanding of the target market's culture, history and conventions helps pinpoint the target consumer's core needs and conquer such markets despite severe competition. In this way, the products and services of such companies can better meet the needs of the local markets and their consumers by adding local specific elements to adapt and reconcile them as per the conditions of the markets and consumer mentality while keeping its core concepts, thus minimizing the characteristic differences of the foreign cultures and the misunderstandings that can occur.
WordTech International is a leading globalization solution provider, having established more than 20 offices worldwide. Moreover, the company has cultivated an excellent advertising media production team along with several professional software-development teams. WordTech International constantly focuses on mobile application development, website design development, app development for Android and IOS, third-party platform development for public accounts, etc. Thus, it consistently provides best-in-class solutions for transnational corporations and small and medium-size enterprises to speed up their globalization processes.

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